Loo With A View
How do you make a so-called 'low-interest' category, toilet bleach, interesting and newsworthy? With Domestos launching a brand new product - Power Foam - offering effortless cleaning in the hardest to reach places, we decided to bring that USP to life in the most extreme way possible. Loo With A View was a real toilet, but it just so happened to be suspended over 100ft in the air. Talk about squeaky bum time.
Coverage Highlights
Collateral
In addition to the loo itself, we also wrote an audio narration to accompany guests as they were hoisted into the air, and a newspaper (The Daily Bog) to keep them entertained and take home as a souvenir.
Skip to 4:45 to hear the narration segment.
What's next?
A brand new toilet will be launching in 2024 in an even harder to reach place that will truly test the limits of how far we can push this idea. Stay tuned!