Nemesis Reborn
We launched the new Nemesis Reborn rollercoaster for Alton Towers by bring the terrifying creature to life like never before. To mark the announcement of Nemesis Reborn’s opening date, we created images and drone footage of a floating seven-metre-wide, blazing red eye located in Cannock Chase, Staffordshire. This is noted to be one of the UK’s most notorious alien hotspots, with The Ministry of Defence having investigated dozens of reports of unexplained activity and strange lights in the area since the 1980s.
Coverage Highlights
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Situated over notorious alien hotspot Cannock Chase, a 7m alien eye was seen glowing above the Staffordshire countryside. This is clever for two reasons; firstly, it reintroduces the storyline of Nemesis - a giant alien that has escaped the clutches of The Phalanx, a mysterious organisation tasked with stopping giant aliens from escaping its clutches.
Secondly, aliens are up there with potholes and seagulls in terms of topics that the UK media just can’t get enough of and sure enough, this giant eye was seen by a lot of people. Over 100 pieces of national and regional coverage were secured, as well as out-of-this-world numbers on Alton Towers’ socials. All of the coverage pointed towards the March 16th relaunch date, and a quick check on the Alton Towers website shows signs of a sell-out. This giant eye did more than eyeballs, it did bums in rollercoaster seats.