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The Green Gap

For the second year running, our charity partner Grow To Know were given space to exhibit at Chelsea Flower Show. But with no budget and a tiny footprint at the fringes of the venue, we knew we needed to do something impactful to cut through. So instead of creating a traditionally beautiful display, we did the opposite. We created a block of concrete with weeds growing out of it to raise awareness of unequal access to green spaces. The result: record-breaking coverage and a "garden" which became the talk of the town.

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Coverage Highlights

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In total we secured over 20 pieces of top tier coverage in the likes of The Times, The Guardian, Daily Mirror, Evening Standard and The Independent.

Download the full Press Book Here >

Awards

PR Week Awards 2023

  • Best Use Of A Small Budget - Winner

  • Best Environmental Purpose Campaign - Finalist

  • Best PR Event - Finalist

 

EMEA IN2 SABRE Awards 2024

  • Micro-Budget Campaign - Finalist

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