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Stereotype Swap Shop

The world’s first pawnshop where you could trade off your fake moustaches, plastic maracas, and other dumb Cinco de Mayo stereotypes for authentic Mexican hard seltzer.

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“The margarita is a beloved drink, but it comes with some baggage, in the way of cheesy margarita culture. The only thing that should be cheesy about Cinco de Mayo is the queso, so Topo Chico Hard Seltzer is stepping in to do something about all those cheap, stereotypical party accessories."

- Matt Escalante, V.P., Hard Seltzers, Molson Coors Beverage Company

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Awards

AdAge 2022

Creative Excellence Showcase

Winner

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